Coin-flipping Life Experiment

© Photographer Dana Rothstein | Agency: Dreamstime.com

What if life’s major choices are to be decided by the flip of a coin? Interestingly, the Freakonomics Experiments project – a collaboration between Freakonomics and the University of Chicago –  is enlisting volunteers to do just that to study human behavior of decision-making. Intriguing, right?

An essential feature of this experiment is generating a truly random toin coss. While the Freakonomics Experiments team ensured coin toss randomness by using the Swiss-based Fourmilab’s True Random Number Generator (more info here), we can create our own coin toss using spreadsheets!  Really? You bet!

Continue reading “Coin-flipping Life Experiment”